See! It’s just like going fishing in the right water, at the right time and with the right tools so you can maximise your catch. The landing page shown to the prospect depends on the source of traffic, where they are in your buying cycle and your audience research. Unlike a website, a landing page is ultra-focused towards a small segment of your audience who are most likely to be interested in a particular offer. You may land a few clients but it’s nothing compared to the sheer power of a landing page to generate leads for your business.
You don’t know the native fishes nor the best way to catch them. Trying to land clients for your business without a landing page is like fishing for Mountain Whitefish in Virginia. The same way your landing page has to be well-timed and specific to achieve its primary goal. You have to wait until October when Striped Bass moves into the Bay to catch them. Think of your landing page as a special net for catching a species of fish. What has writing landing pages got to do with fishing? If you were after Striped Bass, you would go to the Chesapeake Bay in Virginia. If you wanted to catch a Channel catfish or Mountain Whitefish, you would go to places like Utah where such species of fish are native to its waters.
0 kommentar(er)
